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Home / authenticity

Consumers give increasing importance to the authenticity of the brands

— July 14, 2016

What consumers look for when faced with a brand? The quick answers to these questions point to platitudes that, in part, have been running much in recent years, almost decades. Consumers are looking for price, quality, a well-known brand, which recommends its trusted neighbor? All this was real, although studies show that current market is […]

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