There’s more than one way to approach a branding or public relations campaign that you can use when trying to improve the visibility of a business. These are some of the PR approaches you can adopt:
Media relations: Standard public relations using the media to communicate the brand to the public. It is the process of distributing data via television, internet, radio and newspapers.
Media touring: For companies with a big enough budget, you can organise media tours. This strategy involves hiring a company spokesperson to go around, giving interviews and attending events. For small businesses, this may not be the ideal form of public relations, but for a large company, it may be the most effective method.
Newsletter: Start collecting email addresses for potential and existing customers and build a database. The latest offers in a newsletter is an excellent way to keep people up to date with your latest accomplishments, events and plans. The letters can be lighthearted, containing news of the company today and above all fun.
Special Events: They can be anything such as consumer appreciation days, market days, brand launches, or running special sales. They are used to target the people you want to talk to in a location so that you can act more effectively and creatively.
Tips for Using PR to Grow Your Business
The most effective way to get attention for your business is to focus on the problems you can solve and find people who can write to the target audience about those problems that your business can solve. A good PR professional is someone who can regularly bring great story ideas to the media about your business, which is an invaluable skill. For Cheltenham PR, visit a site like Head On PR, a leading Cheltenham PR business.
- Be the one to frame your story
If you don’t have a public relations plan, you risk letting others make your business identity for you. Take advantage of social media and find spokesman as the authoritative voice in the local community or sector may increase the visibility of your brand over your competitors.
- Find More Bang for Your Buck
An enhanced public relations campaign can be done with a small percentage of the cost of the advertising campaign. Most small businesses have found that a shift of 10 to 20 percent of their advertising budgets to PR can lead to increased customer recruitment and branding.
- Build a network of media
Make contact with journalists covering your field and then offer to become a trusted source. For example, HVAC contractors in the area can be seen as third-party specialists in the housing construction sector. Having a whole list of people who can be visited as a source of expertise can really help your business.