Digital Marketing
Gaining a digital marketing edge in local markets: 3 clear opportunities
Small businesses need to invest in local search to gain an edge in the marketplace, but the strategies required to be successful in this field are complex and ever changing. The basics of ‘standard’ SEO do still hold, however, such
Gaining a digital marketing edge in local markets: 3 clear opportunities
Small businesses need to invest in local search to gain an edge in the marketplace, but the strategies required to be successful in this field are complex and ever changing. The basics of ‘standard’ SEO do still hold, however, such
The new generation of Social Media strategies, a challenge for all companies and brands
Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to
The new generation of Social Media strategies, a challenge for all companies and brands
Last year, Social Media experienced a very strong exponential growth, starting with its widespread acceptance by companies and going through the emergence of Google+ or changes made to Facebook, which we still do not know how they are going to
Online advertising continues unstoppable and companies continue to increase their advertising spend
According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly
Online advertising continues unstoppable and companies continue to increase their advertising spend
According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly
Email is the most effective communication channel for small businesses
Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.
Email is the most effective communication channel for small businesses
Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.
88% of companies will increase their budgets in Social Media Marketing
88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%,
88% of companies will increase their budgets in Social Media Marketing
88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%,
Online advertising. The battle of the seekers
Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program.
Online advertising. The battle of the seekers
Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program.
Social Media Strategist and Community Manager: Two names and a destination
There are many profiles that have made Social Networks appear, each with a different name and function. As in any sector, each professional has his field, and each one of us is specialized in a field where we are the
Social Media Strategist and Community Manager: Two names and a destination
There are many profiles that have made Social Networks appear, each with a different name and function. As in any sector, each professional has his field, and each one of us is specialized in a field where we are the
Why should companies adopt content marketing?
Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it
Why should companies adopt content marketing?
Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it
The tablets continue to win the advertising battle for smartphones
Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives.
The tablets continue to win the advertising battle for smartphones
Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives.
Advertising works best among smartphone users who pay for content
A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the
Advertising works best among smartphone users who pay for content
A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the