Websites are important, even for the smallest of businesses
Your company website is just as much an extension of your business as your reps and personnel are. Therefore it needs to retain all of the other features that you have built into your business. Logo, colour scheme all aspects of your branding must be relevant and noticeable on that website. It’s also important that you retain the same voice tone and message.
It’s very easy for a small and local concern business to think that a website is not a real requirement. In some cases word of mouth is all that is really required to generate new business. However this “head in the sand” attitude makes fundamental errors in the power of the internet. This is increasingly where customers go to research new companies they are interested in and no website makes them suspicious. This is why you need to have a Marketing Strategy Consultant like those from https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ to be there to help you either establish one or develop your existing.
Having a decent website that customers can review with you and contact you is a vital part of the modern business world and it’s something that every serious company now needs to have. It doesn’t have to be the most innovative or the most tech savvy one ever but it does need to be present, competent and above all user friendly.
Setting up a website is not as difficult as you might think. There are easy to install templates and plenty of smaller web design companies who can create you something quick ands easy to use. There are even ways to add a CMS or content management system for you to be able to manage what goes on the site without garnering additional costs.