Birmingham’s Barclaycard Arena to rebrand
After five years of being known as the Barclaycard Arena, Birmingham’s arena is due to rebrand from this September. The name of the multi-purpose venue will change to Arena Birmingham, reflecting the venue’s central location.
How the name change will affect the new event season
Where did the rebrand come from?
The managing director of the NEC Group Arenas, Phil Mead, has acknowledged that much of what the venue has achieved to date has been down to Barclaycard, the arena’s partner and previous namesake since 2012; however, it is now time to celebrate a new era for the arena and embrace its popularity as a venue in its own right.
Over the years, audiences from around the globe have travelled to Birmingham to enjoy performances by top-class entertainers such as Céline Dion, Drake and Michael Bublé, who launched the arena as a concert venue in 2014 after a £26m redevelopment. In addition to welcoming music performances, the arena will be home to the IAAF World Indoor Athletics Championships in 2018, which came about as a result of the arena already having successfully hosted a number of other sporting events.
It is anticipated that the venue’s popularity will continue to increase; in turn, this will attract many new visitors to the city. For those of you planning to attend an event at the arena this season or planning to spend time in the area, you can benefit from a range of serviced apartments in Birmingham such as http://www.8waterloostreet.co.uk/.
Thanks to the various past and future concerts, business conferences, exhibitions, sports events, and the construction of the LEGOLAND Discovery Centre, Arena Birmingham looks set to become an even more popular venue at the heart of a fantastic British city.