Attraction marketing or Inbound marketing is positioned as the main weapon in the marketing strategy. 85% of companies that have taken part in the last State of Inbound , Hubspot recognize their effectiveness in achieving their goals. It is included in its annual report HubSpot. 45% of surveyed marketing professionals highlights the attraction marketing as […]
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Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover if there really is such a thing as a millennial. The millennials are one of […]
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Technological development has led to a new way consumers seek information and develop the buying process, which involved a multitude of devices and channels. Some new habits that companies strive to meet, in order to provide a multichannel experience. The study conducted by Forrester Consulting in collaboration with Accenture analyzes the expectations of buyers globally, […]
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