Discovering the profile and tasks of the Social Media Manager
As there are many companies that confuse these terms: Community Manager and Social Media Manager, I will first make a brief description of each one, as they are very different.
The Social Media Manager is responsible for creating, introducing and leading a company’s strategy in social networks. In addition to being the strategist is responsible for designing presence in all social media. It has an overview of all the components of a strategy and knows how to apply it. It also takes control of the accounts and the interpretation of the metric reports to evaluate the ROI.
The Community Manager is the figure of the company that manages social networks, knows a lot about them and most importantly interacts and deals directly with users (fans, customers, followers) according to the goals set by the Social Media Manager. It is the one that deals with the online reputation of the brand.
Understood all this and cleared the doubts clarifying their most notable differences, we have to highlight what would be the main and most important tasks to be performed by the Social Media Manager in his professional routine.
We recently approached these aspects from the position of Community Manager and for which we highlighted his incredible list of tasks and daily goals. Let’s imagine that list added to this one! However, and unfortunately, this happens a lot in Spain. It is very frequent to find job offers in which they request a Community Manager that does absolutely everything and for a salary of about “1000 gross monthly”. What injustice! How is your life!