Branding and Digital Branding. A unique strategy and two ways of acting

The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited

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Branding and Digital Branding. A unique strategy and two ways of acting

The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited

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Mobile optimization worries 88% of businesses

This week we were able to access the new State of Search Marketing Report 2012, produced by Econsultancy in collaboration with SEMPO. This report evaluates the current state of online marketing, including search engine rankings, SEM or marketing in social networks,

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Mobile optimization worries 88% of businesses

This week we were able to access the new State of Search Marketing Report 2012, produced by Econsultancy in collaboration with SEMPO. This report evaluates the current state of online marketing, including search engine rankings, SEM or marketing in social networks,

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Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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Listening and maintaining an open and honest conversation will enhance the user experience with the brand

Víctor Martín, author of one of the most influential blogs in Online Marketing and Social Media and precocious entrepreneur, has granted an interview to the positioning agency in search engines Webpositer. His words emphasize the importance of determining the objectives pursued

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Listening and maintaining an open and honest conversation will enhance the user experience with the brand

Víctor Martín, author of one of the most influential blogs in Online Marketing and Social Media and precocious entrepreneur, has granted an interview to the positioning agency in search engines Webpositer. His words emphasize the importance of determining the objectives pursued

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Advertising on social networks only affects 1% of sales

Social Media is no magic formula that increases sales; according to the new report published by Forrester and GSI Commerce along with the digital agency True Action, which offers a vision of the behavior of online consumers. The study focused on the

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Advertising on social networks only affects 1% of sales

Social Media is no magic formula that increases sales; according to the new report published by Forrester and GSI Commerce along with the digital agency True Action, which offers a vision of the behavior of online consumers. The study focused on the

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How to Flip Marketing Videos Using Movavi Video Editor

At first glance the idea of flipping marketing videos may seem a bit strange – but it is actually a fairly common way to edit them. Unlike rotation, when you flip a video you essentially end up with a mirror

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How to Flip Marketing Videos Using Movavi Video Editor

At first glance the idea of flipping marketing videos may seem a bit strange – but it is actually a fairly common way to edit them. Unlike rotation, when you flip a video you essentially end up with a mirror

/ No comments

Offline, Online and Line-interactive UPS: The Differences

With paper documentation rapidly going out of fashion, we increasingly depend upon digital data storage. Whilst this streamlines many common systems, there is always the risk of an interruption to the electrical power supply, which can cause great harm to

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Offline, Online and Line-interactive UPS: The Differences

With paper documentation rapidly going out of fashion, we increasingly depend upon digital data storage. Whilst this streamlines many common systems, there is always the risk of an interruption to the electrical power supply, which can cause great harm to

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The rebirth of email marketing and the corporate blog

There are many things that are cyclical, have moments of boom, decline, and changes in the environment, or simply the passage of time that makes them appear new, cause a rebirth. This happens for example with technology or with fashion. And it’s

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The rebirth of email marketing and the corporate blog

There are many things that are cyclical, have moments of boom, decline, and changes in the environment, or simply the passage of time that makes them appear new, cause a rebirth. This happens for example with technology or with fashion. And it’s

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Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

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Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

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An Introduction to Clinical Research Trials

Clinical research and trials are at the core of medical advances. Image Credit The goal of clinical research trials is to ensure any new treatments, medication or tests are safe. What is Clinical Research? Clinical research trials examine new approaches

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An Introduction to Clinical Research Trials

Clinical research and trials are at the core of medical advances. Image Credit The goal of clinical research trials is to ensure any new treatments, medication or tests are safe. What is Clinical Research? Clinical research trials examine new approaches

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