Avoiding the reputation crisis: Main objective of the Community Manager

The Community Manager has as one of its main tasks, and perhaps the most important, the monitoring of the conversations that we are subject to throughout the web. Thanks to the monitoring and observation of the conversations produced on the internet,

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Avoiding the reputation crisis: Main objective of the Community Manager

The Community Manager has as one of its main tasks, and perhaps the most important, the monitoring of the conversations that we are subject to throughout the web. Thanks to the monitoring and observation of the conversations produced on the internet,

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The true value of ‘a follower’ in social networks

Followers, retweets, fans, friends, tweets … This is what they seem to be thinking only and exclusively some people who decide to make the leap to social networks. There are those who simply want to use social networks to gather

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The true value of ‘a follower’ in social networks

Followers, retweets, fans, friends, tweets … This is what they seem to be thinking only and exclusively some people who decide to make the leap to social networks. There are those who simply want to use social networks to gather

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A short history of VoIP

VoIP is commonplace for business or personal use today, but who invented this communications technology and when? Image Credit What is VoIP? Voice over Internet Protocol, or VoIP, is also referred to as Voice over Broadband (VoBB), IP Telephony, Internet

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A short history of VoIP

VoIP is commonplace for business or personal use today, but who invented this communications technology and when? Image Credit What is VoIP? Voice over Internet Protocol, or VoIP, is also referred to as Voice over Broadband (VoBB), IP Telephony, Internet

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Is Silicone a Polymer, Elastomer or Rubber?

S. Kipping, an English chemist from Manchester, invented the name “silicone” in 1901 for a chemical that combined atoms of silicon with carbon, hydrogen and oxygen in repeating molecular chains (a polymer). Polysiloxane is a more correct name, but today

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Is Silicone a Polymer, Elastomer or Rubber?

S. Kipping, an English chemist from Manchester, invented the name “silicone” in 1901 for a chemical that combined atoms of silicon with carbon, hydrogen and oxygen in repeating molecular chains (a polymer). Polysiloxane is a more correct name, but today

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The importance of a script in social media

Can you imagine a film classic like Casablanca without a script? Honestly, it is unthinkable. How were we going to see on the big screen the love story between Ilsa Lund and Rick Blaine, or how were we going to see if

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The importance of a script in social media

Can you imagine a film classic like Casablanca without a script? Honestly, it is unthinkable. How were we going to see on the big screen the love story between Ilsa Lund and Rick Blaine, or how were we going to see if

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Social networks, testing territory

To experience. This is the word that defines any action in social networks. The Social Web is a territory of evidence, an area in which technology is put at the service of the imagination and where any element can be attractive for

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Social networks, testing territory

To experience. This is the word that defines any action in social networks. The Social Web is a territory of evidence, an area in which technology is put at the service of the imagination and where any element can be attractive for

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The 4 pillars of influence Marketing

The Influence Marketing is the term that encompasses the set of strategies focused on the construction and management of stable and lasting relationships between the brands and the so-called “influencers”, those people who possess certain capacity to get the favor

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The 4 pillars of influence Marketing

The Influence Marketing is the term that encompasses the set of strategies focused on the construction and management of stable and lasting relationships between the brands and the so-called “influencers”, those people who possess certain capacity to get the favor

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Empty brands and Social Media: Social suicide

We have already talked recently about what we have called “empty brands”: brands that are little more than a name, more or less fortunate, and a number of products that vary according to the trend set by the leaders of

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Empty brands and Social Media: Social suicide

We have already talked recently about what we have called “empty brands”: brands that are little more than a name, more or less fortunate, and a number of products that vary according to the trend set by the leaders of

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The monitoring of social media, a challenge for companies and brands

The monitoring tools can help companies to track a deeper understanding of what their consumers are saying in the media and social networks With more and more users in social networks and a greater effort of brands to increase their

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The monitoring of social media, a challenge for companies and brands

The monitoring tools can help companies to track a deeper understanding of what their consumers are saying in the media and social networks With more and more users in social networks and a greater effort of brands to increase their

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The tablets continue to win the advertising battle for smartphones

Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives. 

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The tablets continue to win the advertising battle for smartphones

Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives. 

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