The power of video: 5 reasons to use video marketing
Speaking to publicize a brand, product or company, we must use the tools and strategies that we know work. Today there are several ways to not go unnoticed by internet and certainly quite successful, one of the best resources to attract potential customers to your company, service, product or brand is the Video & Spot Reel.
The video content is becoming one of the most valuable online marketing and now any company can count on him resources. Of course marketing by video is not a new concept. For years, companies have invested in corporate videos as powerful to inform, educate and entertain key stakeholders tools.
In recent years, the web video has been very successful, first in the B2C world, and now increasingly in the B2B field. If you are not convinced of the benefits that you can get the video here you have like 5 indisputable reasons…
Recent forecasts from Cisco Systems suggests that the number of online video consumers will double to 1.5 million in 2015. Since the use of video is growing at this rate, companies can not neglect this channel to enhance their online presence.
The video allows companies to create and share content with your audience that the text is not able to. Everyone knows that a picture is worth a thousand words, and sometimes do not have the patience or the time to read a lengthy description of the products.
Videos get excellent results
A study presented by Implix, company leader in email marketing, a study showed that the inclusion of a video in emails increased open rates by 5.6% and click-through-rates 96.38% one compared with emails that contain videos.
The videos also help attract search traffic because the major search engines begin their search results pages with videos Did you set ?. In this study, Forrester Research says that the videos are about 50 times more likely to appear on the first page of results than a conventional content (some logic has since Google bought YouTube in 2006).
Videos recreate the offline customer experience
Since the digital age has enabled consumers to shop from the comfort of your home, consumers have lost the ability to feel and see the products in person. When companies create detailed demonstration videos that explain your products or services, customers do not feel as if they had lost experience in the store to shop online. In addition, the department of customer service no longer overloaded with obvious questions like, “How does the product work?” The video visually tells customers all they need to know for their purchasing decisions.
The videos are entertaining and shared
A video allows you to transmit a concept with a completely different style.People recreates and entertains watching videos that are agile. Take advantage of what words can not say, can “licenses” that a written content can not. Although a video can simply be used to “read” a written entry, and showing you nearest uses videos to supplement a written wording that does not let you pass.
Video Marketing is the New Age
Since social media has redefined the marketing, the videos have become an integral part of any successful marketing strategy. Promoting videos with other content you have is a powerful way to strengthen the different signals you’re sending to your customers.
The success of a marketing campaign with video requires the support of all your other marketing channels. Share your videos on your Facebook and Twitter, stir into some of the blog posts, and do not forget to include them in your next email newsletters. Companies must make awesome videos that complement your overall marketing strategy and maintain its commitment to the consumer.