Social Media
The Social Media Life Cycle
In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its
The Social Media Life Cycle
In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its
The Future of Social Media Marketing: Where were we going?
Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask
The Future of Social Media Marketing: Where were we going?
Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask
From freedom of expression to debauchery of the Trolls in the Social Media
Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years.
From freedom of expression to debauchery of the Trolls in the Social Media
Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years.
If you are not clear about what you want to achieve in Social Media, do not do anything
When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount
If you are not clear about what you want to achieve in Social Media, do not do anything
When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount
Linkedin Marketing Strategies: The Recommendations
Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B
Linkedin Marketing Strategies: The Recommendations
Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B
The new skills needed to succeed as a Social Media Manager
In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series
The new skills needed to succeed as a Social Media Manager
In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series
Discovering the profile and tasks of the Social Media Manager
As there are many companies that confuse these terms: Community Manager and Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s
Discovering the profile and tasks of the Social Media Manager
As there are many companies that confuse these terms: Community Manager and Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s
The analysis of data in real time in social networks acquires relevance between companies and brands
Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation. According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands
The analysis of data in real time in social networks acquires relevance between companies and brands
Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation. According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands
Why do many marketers hate Social Media?
There is a current, which each time is making more noise, of professionals within the marketing that see in the Social Media a subsector of the Marketing full of amateurs and sells, or that is what they are interested in
Why do many marketers hate Social Media?
There is a current, which each time is making more noise, of professionals within the marketing that see in the Social Media a subsector of the Marketing full of amateurs and sells, or that is what they are interested in
5 Fundamental reasons for being in social networks
The Internet has revolutionized all aspects of our businesses and our personal lives in the last 20 years. Today, we have entered a new deep revolution that has created new and different behaviors among consumers.
5 Fundamental reasons for being in social networks
The Internet has revolutionized all aspects of our businesses and our personal lives in the last 20 years. Today, we have entered a new deep revolution that has created new and different behaviors among consumers.