Social Media

Linkedin Marketing Strategies: The Recommendations

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B

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Linkedin Marketing Strategies: The Recommendations

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B

/ No comments

The new skills needed to succeed as a Social Media Manager

In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series

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The new skills needed to succeed as a Social Media Manager

In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series

/ No comments

Discovering the profile and tasks of the Social Media Manager

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s

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Discovering the profile and tasks of the Social Media Manager

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s

/ No comments

The analysis of data in real time in social networks acquires relevance between companies and brands

Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation.  According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands

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The analysis of data in real time in social networks acquires relevance between companies and brands

Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation.  According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands

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Why do many marketers hate Social Media?

There is a current, which each time is making more noise, of professionals within the marketing that see in the Social Media a subsector of the Marketing full of amateurs and sells, or that is what they are interested in

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Why do many marketers hate Social Media?

There is a current, which each time is making more noise, of professionals within the marketing that see in the Social Media a subsector of the Marketing full of amateurs and sells, or that is what they are interested in

/ No comments

5 Fundamental reasons for being in social networks

The Internet has revolutionized all aspects of our businesses and our personal lives in the last 20 years. Today, we have entered a new deep revolution that has created new and different behaviors among consumers.

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5 Fundamental reasons for being in social networks

The Internet has revolutionized all aspects of our businesses and our personal lives in the last 20 years. Today, we have entered a new deep revolution that has created new and different behaviors among consumers.

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Do you know the most basic rules of Social Media?

In Social Media there are certain rules that although they may seem basic and fundamental, it is advisable to review them and have them very present. Sometimes we do not take them into account and even without realizing it, having them

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Do you know the most basic rules of Social Media?

In Social Media there are certain rules that although they may seem basic and fundamental, it is advisable to review them and have them very present. Sometimes we do not take them into account and even without realizing it, having them

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Which social media marketing strategies work best?

After several years in social networks, companies and professionals are already having the knowledge and experience that allows them to judge what works best for them when it reaches their goals, what their main challenges are and how they can

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Which social media marketing strategies work best?

After several years in social networks, companies and professionals are already having the knowledge and experience that allows them to judge what works best for them when it reaches their goals, what their main challenges are and how they can

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SMEs get their hands on and increase their commitment to Social Media

SMEs have risen to the heels of new technologies, and they do not plan to go down; Indeed, they have learned to work in this environment and will continue to bet on them. Approximately a quarter of small and medium-sized businesses are

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SMEs get their hands on and increase their commitment to Social Media

SMEs have risen to the heels of new technologies, and they do not plan to go down; Indeed, they have learned to work in this environment and will continue to bet on them. Approximately a quarter of small and medium-sized businesses are

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There are a lot of brands that want to be in social networks without knowing why

Manuela Battaglini has been the president of AERCO since October 2012. She herself is defined as a social media business consultant, teacher and trainer. He has reinvented himself and turned his passion into his profession, tells us in the profile of

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There are a lot of brands that want to be in social networks without knowing why

Manuela Battaglini has been the president of AERCO since October 2012. She herself is defined as a social media business consultant, teacher and trainer. He has reinvented himself and turned his passion into his profession, tells us in the profile of

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