Social Media

Social Media: 10 common mistakes as easy to avoid

Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost

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Social Media: 10 common mistakes as easy to avoid

Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost

/ No comments

Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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The Social Media Life Cycle

In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its

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The Social Media Life Cycle

In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its

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The Future of Social Media Marketing: Where were we going?

Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask

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The Future of Social Media Marketing: Where were we going?

Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask

/ No comments

From freedom of expression to debauchery of the Trolls in the Social Media

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

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From freedom of expression to debauchery of the Trolls in the Social Media

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

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If you are not clear about what you want to achieve in Social Media, do not do anything

When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount

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If you are not clear about what you want to achieve in Social Media, do not do anything

When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount

/ No comments

Linkedin Marketing Strategies: The Recommendations

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B

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Linkedin Marketing Strategies: The Recommendations

Traditionally it has been considered a platform for networking or attracting new talent for companies, but the constant changes and new functionalities introduced to the platform have contributed to make it a much more flexible and suitable tool for B2B

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The new skills needed to succeed as a Social Media Manager

In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series

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The new skills needed to succeed as a Social Media Manager

In their book The NOW Revolution, published in 2011, Jay Baer and Amber Naslund predicted that social media would be more of a skill set than a job. As companies take steps and become more “social” and incorporate a whole series

/ No comments

Discovering the profile and tasks of the Social Media Manager

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s

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Discovering the profile and tasks of the Social Media Manager

As there are many companies that confuse these terms:  Community Manager  and  Social Media Manager, I will first make a brief description of each one, as they are very different. The Social Media Manager is responsible for creating, introducing and leading a company’s

/ No comments

The analysis of data in real time in social networks acquires relevance between companies and brands

Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation.  According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands

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The analysis of data in real time in social networks acquires relevance between companies and brands

Companies are becoming aware of the importance of responding to customers, and the advantages of adapting the message in real time, depending on the social conversation.  According to the new eMarketer report “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing”, brands

/ No comments