Social Media

Are you sure you want to be in social networks?

For a while now, everyone talks to you about social media; they tell you that you have to be, that it is very important that you have a fanpage and you create your Twitter profile, among many other social networks whose

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Are you sure you want to be in social networks?

For a while now, everyone talks to you about social media; they tell you that you have to be, that it is very important that you have a fanpage and you create your Twitter profile, among many other social networks whose

/ No comments

Social networks, testing territory

To experience. This is the word that defines any action in social networks. The Social Web is a territory of evidence, an area in which technology is put at the service of the imagination and where any element can be attractive for

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Social networks, testing territory

To experience. This is the word that defines any action in social networks. The Social Web is a territory of evidence, an area in which technology is put at the service of the imagination and where any element can be attractive for

/ No comments

Empty brands and Social Media: Social suicide

We have already talked recently about what we have called “empty brands”: brands that are little more than a name, more or less fortunate, and a number of products that vary according to the trend set by the leaders of

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Empty brands and Social Media: Social suicide

We have already talked recently about what we have called “empty brands”: brands that are little more than a name, more or less fortunate, and a number of products that vary according to the trend set by the leaders of

/ No comments

Social Media and reputation crisis: How to prevent ourselves from facing them

76% of the crises that occurred in Social Media could have been avoided. Without a doubt, those who have truly suffered in the first person their devastating effects can testify … To prevent this type of situation, it is better to

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Social Media and reputation crisis: How to prevent ourselves from facing them

76% of the crises that occurred in Social Media could have been avoided. Without a doubt, those who have truly suffered in the first person their devastating effects can testify … To prevent this type of situation, it is better to

/ No comments

Social Media: 10 common mistakes as easy to avoid

Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost

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Social Media: 10 common mistakes as easy to avoid

Social Media is a relatively new ‘concept’, which has developed in a very short time, where without realizing it we have been immersed, in many cases without having the necessary preparation for it. It can be said that we have almost

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Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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Social Media: Less promotion and more conversation

Social Media is much more than a commercial showcase where companies display their products. It is a two-way communication channel, a scenario where the brand and the client can speak on an equal footing, without barriers or complex protocols that impede

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The Social Media Life Cycle

In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its

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The Social Media Life Cycle

In the same way that living beings are born, grow and reproduce (let’s leave it there), also in Social Media, the brand has a long way to go if it wants to gain relevance and win the approval of its

/ No comments

The Future of Social Media Marketing: Where were we going?

Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask

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The Future of Social Media Marketing: Where were we going?

Social media and social networks have completely revolutionized the current landscape of businesses and brands, and the way in which they now relate to consumers. Many are the paradigms that have been transformed, but after all, it is time to ask

/ No comments

From freedom of expression to debauchery of the Trolls in the Social Media

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

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From freedom of expression to debauchery of the Trolls in the Social Media

Every time we find in the network a greater amount of unfounded criticism and offensive messages, poured for free and without any foundation. Just yesterday the Huffington Post reported that convictions for online abuse have doubled in five years. 

/ No comments

If you are not clear about what you want to achieve in Social Media, do not do anything

When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount

/ No comments

If you are not clear about what you want to achieve in Social Media, do not do anything

When it comes to developing your presence in social networks, forget about Social Media anything goes, and what you do will reach thousands of people. We agree that social media is an open medium, where you can access a vast amount

/ No comments