Social Media

SMEs get their hands on and increase their commitment to Social Media

SMEs have risen to the heels of new technologies, and they do not plan to go down; Indeed, they have learned to work in this environment and will continue to bet on them. Approximately a quarter of small and medium-sized businesses are

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SMEs get their hands on and increase their commitment to Social Media

SMEs have risen to the heels of new technologies, and they do not plan to go down; Indeed, they have learned to work in this environment and will continue to bet on them. Approximately a quarter of small and medium-sized businesses are

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There are a lot of brands that want to be in social networks without knowing why

Manuela Battaglini has been the president of AERCO since October 2012. She herself is defined as a social media business consultant, teacher and trainer. He has reinvented himself and turned his passion into his profession, tells us in the profile of

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There are a lot of brands that want to be in social networks without knowing why

Manuela Battaglini has been the president of AERCO since October 2012. She herself is defined as a social media business consultant, teacher and trainer. He has reinvented himself and turned his passion into his profession, tells us in the profile of

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35% of users hide company and brand updates on social networks

23% of social media users in the UK have done some sort of search on a product or service after having read something in one of the social services, according to a recent study by YouGov, which represents 6% Increase

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35% of users hide company and brand updates on social networks

23% of social media users in the UK have done some sort of search on a product or service after having read something in one of the social services, according to a recent study by YouGov, which represents 6% Increase

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Social Networking and the Next Generation of Doctors 2.0

Social networks are a great source of information, where users go to know more details about the topics that interest them, raise their doubts and discover new products or possible solutions to their problems. This utility could also be applied to

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Social Networking and the Next Generation of Doctors 2.0

Social networks are a great source of information, where users go to know more details about the topics that interest them, raise their doubts and discover new products or possible solutions to their problems. This utility could also be applied to

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How to take advantage of storytelling in social networks

The combination of social media and storytelling can offer extremely rewarding results for your company. Storytelling means literally telling stories. Yes, do you remember when you were little and told you: “there was once”, … and you were completely quiet and silent

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How to take advantage of storytelling in social networks

The combination of social media and storytelling can offer extremely rewarding results for your company. Storytelling means literally telling stories. Yes, do you remember when you were little and told you: “there was once”, … and you were completely quiet and silent

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Keys to customer loyalty in social networks

Do not be sad about a farewell. A farewell is necessary to reconnect again. The entrepreneur who has a business dealing with the public must do everything possible so that this reunion takes place and becomes loyalty. Customer loyalty is an important

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Keys to customer loyalty in social networks

Do not be sad about a farewell. A farewell is necessary to reconnect again. The entrepreneur who has a business dealing with the public must do everything possible so that this reunion takes place and becomes loyalty. Customer loyalty is an important

/ No comments

The engagement and brand recognition, paramount in the social media strategy

Marketers are striving to make the most of their presence in social networks, and brands with their existence and activity on networks have changed their objectives and the metrics used to measure their work. These are some of the conclusions from

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The engagement and brand recognition, paramount in the social media strategy

Marketers are striving to make the most of their presence in social networks, and brands with their existence and activity on networks have changed their objectives and the metrics used to measure their work. These are some of the conclusions from

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6 metric to evaluate the actions of Community Management in social media

The importance and relevance of the metrics varies according to each case, as are related mainly to four factors:  the  brand  or company,  the market, the  strategy  and  objectives.  From there defined KPI’s which are the vital support to calculate the ROI which is about what actions business and

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6 metric to evaluate the actions of Community Management in social media

The importance and relevance of the metrics varies according to each case, as are related mainly to four factors:  the  brand  or company,  the market, the  strategy  and  objectives.  From there defined KPI’s which are the vital support to calculate the ROI which is about what actions business and

/ No comments

How many Twitter profiles really need a brand?

Brandwatch recent study reveals that brands can have more than 40 profiles on Twitter, each designed to as many types of apartments, offices, languages or needs of their consumers and customers. The study indicates that the number of Twitter profiles

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How many Twitter profiles really need a brand?

Brandwatch recent study reveals that brands can have more than 40 profiles on Twitter, each designed to as many types of apartments, offices, languages or needs of their consumers and customers. The study indicates that the number of Twitter profiles

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The traps of social metrics to seduce customers, brands and advertisers

According to proliferate the media and social networks, the greater its relevance for companies and brands. Who’d say? Now it really matters what to get reach and seduce digital audiences, and few companies resist its charms to launch all kinds of actions

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The traps of social metrics to seduce customers, brands and advertisers

According to proliferate the media and social networks, the greater its relevance for companies and brands. Who’d say? Now it really matters what to get reach and seduce digital audiences, and few companies resist its charms to launch all kinds of actions

/ No comments