Digital Marketing

Online advertising continues unstoppable and companies continue to increase their advertising spend

According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly

/ No comments

Online advertising continues unstoppable and companies continue to increase their advertising spend

According to data published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), investment in advertising grew in the US by 23.2% during the first half of this year 2011, reaching a record high of 10,919 million These data clearly

/ No comments

Email is the most effective communication channel for small businesses

Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.

/ No comments

Email is the most effective communication channel for small businesses

Although the use of social media among companies increased, e-mail and websites remain the two most effective marketing tools for small businesses, according to a study of Constant Contact.

/ No comments

88% of companies will increase their budgets in Social Media Marketing

88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%,

/ No comments

88% of companies will increase their budgets in Social Media Marketing

88% of sellers in the United States say they will increase their Social Media budgets this year, according to a recent report on the state of social media in companies 2011. 29% are increasing their budget by more than 100%,

/ No comments

Online advertising. The battle of the seekers

Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program. 

/ No comments

Online advertising. The battle of the seekers

Last year the company Google generated an income of 16.594 million dollars thanks to the ads and advertising integrated in its own search engine, services such as gmail and the millions of websites that work as affiliates of its Adsense advertising program. 

/ No comments

Social Media Strategist and Community Manager: Two names and a destination

There are many profiles that have made Social Networks appear, each with a different name and function. As in any sector, each professional has his field, and each one of us is specialized in a field where we are the

/ No comments

Social Media Strategist and Community Manager: Two names and a destination

There are many profiles that have made Social Networks appear, each with a different name and function. As in any sector, each professional has his field, and each one of us is specialized in a field where we are the

/ No comments

Why should companies adopt content marketing?

Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it

/ No comments

Why should companies adopt content marketing?

Some marketing managers and SME managers still ask themselves if they should launch into the creation and implementation of a content marketing strategy in their company. In this article I hope to provide information to help you understand the benefits it

/ No comments

The tablets continue to win the advertising battle for smartphones

Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives. 

/ No comments

The tablets continue to win the advertising battle for smartphones

Although mobile devices such as tablets appeared a bit later than smartphones or smartphones, it is the tablets that are winning the battle in terms of advertising because users are more receptive to it through these dispositives. 

/ No comments

Advertising works best among smartphone users who pay for content

A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the

/ No comments

Advertising works best among smartphone users who pay for content

A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the

/ No comments

Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

/ No comments

Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

/ No comments

Email Marketing: Effective Business Mailings

Matters in emailing are a controversial topic and a thousand times discussed. We will try to review some basic rules and advice so that the issues of our bulletins, first do not ruin the shipment and secondly are effective in communicating

/ No comments

Email Marketing: Effective Business Mailings

Matters in emailing are a controversial topic and a thousand times discussed. We will try to review some basic rules and advice so that the issues of our bulletins, first do not ruin the shipment and secondly are effective in communicating

/ No comments