Digital Marketing

Three Keys to New Marketing: Customization, Segmentation and Cross-Platform

At this point few people doubt that the success of a marketing campaign goes through integration with social networks, because the experience of consumers on the Internet is changing as well as changing their profile, aspirations and demands.

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Three Keys to New Marketing: Customization, Segmentation and Cross-Platform

At this point few people doubt that the success of a marketing campaign goes through integration with social networks, because the experience of consumers on the Internet is changing as well as changing their profile, aspirations and demands.

/ No comments

What are the best tablet ad formats?

A large study, which has analyzed 37 different ad formats over a 14-month period involving 20 million US consumers, has helped define the best tablet ad formats. It began in 2010 as a project that sought to identify the best

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What are the best tablet ad formats?

A large study, which has analyzed 37 different ad formats over a 14-month period involving 20 million US consumers, has helped define the best tablet ad formats. It began in 2010 as a project that sought to identify the best

/ No comments

Keys to understanding the digital marketing of your brand

As of today I still find episodes of disorientation in what refers to digital marketing by advertisers. It is customary for such episodes to have points of convergence in the on / off mix. The evidence comes to light when evaluating

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Keys to understanding the digital marketing of your brand

As of today I still find episodes of disorientation in what refers to digital marketing by advertisers. It is customary for such episodes to have points of convergence in the on / off mix. The evidence comes to light when evaluating

/ No comments

Email Marketing: 5 Tips for Avoiding Spam Filters

If one of your tasks includes sending e-mail to unknown people’s listings, this article will give you five helpful hints so that your messages are not considered SPAM. As representatives of an email marketing company in Colombia, every day we

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Email Marketing: 5 Tips for Avoiding Spam Filters

If one of your tasks includes sending e-mail to unknown people’s listings, this article will give you five helpful hints so that your messages are not considered SPAM. As representatives of an email marketing company in Colombia, every day we

/ No comments

Content marketing, essential in the face of mobile marketing strategy

The mobile is already a device of daily use; In the United States 91% of users have one, and use it daily. These users actively demand information; It is estimated that the number of searches performed through smartphone has already been equated

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Content marketing, essential in the face of mobile marketing strategy

The mobile is already a device of daily use; In the United States 91% of users have one, and use it daily. These users actively demand information; It is estimated that the number of searches performed through smartphone has already been equated

/ No comments

Email is 4 times more effective to win customers than social networks

The latest report from Monetate, which studies quarterly the effectiveness of online marketing actions, reads that email marketing is the most effective method when getting customers, ahead of search engines and Social Media; A trend that has been consolidated since the

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Email is 4 times more effective to win customers than social networks

The latest report from Monetate, which studies quarterly the effectiveness of online marketing actions, reads that email marketing is the most effective method when getting customers, ahead of search engines and Social Media; A trend that has been consolidated since the

/ No comments

SMEs: Essential steps to develop a good digital marketing plan

The first step to succeed with an online marketing plan is to understand, through a training program and information, the advantages that it has for SMEs. Probably one of the most common mistakes is that the entrepreneur does not have enough

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SMEs: Essential steps to develop a good digital marketing plan

The first step to succeed with an online marketing plan is to understand, through a training program and information, the advantages that it has for SMEs. Probably one of the most common mistakes is that the entrepreneur does not have enough

/ No comments

A company should not take more than an hour to respond to customer queries

The social networks are the ideal place to connect with customers means, but it seems that many companies still do not know, especially in the case of small. More than half of customers expected to mark will provide such support through

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A company should not take more than an hour to respond to customer queries

The social networks are the ideal place to connect with customers means, but it seems that many companies still do not know, especially in the case of small. More than half of customers expected to mark will provide such support through

/ No comments

Mobile Marketing: Local positioning is an almost obligatory priority for companies

The phone and mobile devices have generated great changes of paradigms and habits of consumers. That is why, it is important that companies are aware of these new customs and know how they should adapt to such changes. The trend indicates

/ No comments

Mobile Marketing: Local positioning is an almost obligatory priority for companies

The phone and mobile devices have generated great changes of paradigms and habits of consumers. That is why, it is important that companies are aware of these new customs and know how they should adapt to such changes. The trend indicates

/ No comments

Mobile applications are successful in the financial sector

It may seem surprising, but a high percentage of banking transactions and is done through these intelligent devices. Half banking users uses their mobile devices to search for information, pay bills or make transfers. This is indicated by data xAd and Telmetrics,

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Mobile applications are successful in the financial sector

It may seem surprising, but a high percentage of banking transactions and is done through these intelligent devices. Half banking users uses their mobile devices to search for information, pay bills or make transfers. This is indicated by data xAd and Telmetrics,

/ No comments