Digital Marketing

Keys to understanding the digital marketing of your brand

As of today I still find episodes of disorientation in what refers to digital marketing by advertisers. It is customary for such episodes to have points of convergence in the on / off mix. The evidence comes to light when evaluating

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Keys to understanding the digital marketing of your brand

As of today I still find episodes of disorientation in what refers to digital marketing by advertisers. It is customary for such episodes to have points of convergence in the on / off mix. The evidence comes to light when evaluating

/ No comments

Email Marketing: 5 Tips for Avoiding Spam Filters

If one of your tasks includes sending e-mail to unknown people’s listings, this article will give you five helpful hints so that your messages are not considered SPAM. As representatives of an email marketing company in Colombia, every day we

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Email Marketing: 5 Tips for Avoiding Spam Filters

If one of your tasks includes sending e-mail to unknown people’s listings, this article will give you five helpful hints so that your messages are not considered SPAM. As representatives of an email marketing company in Colombia, every day we

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Content marketing, essential in the face of mobile marketing strategy

The mobile is already a device of daily use; In the United States 91% of users have one, and use it daily. These users actively demand information; It is estimated that the number of searches performed through smartphone has already been equated

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Content marketing, essential in the face of mobile marketing strategy

The mobile is already a device of daily use; In the United States 91% of users have one, and use it daily. These users actively demand information; It is estimated that the number of searches performed through smartphone has already been equated

/ No comments

Email is 4 times more effective to win customers than social networks

The latest report from Monetate, which studies quarterly the effectiveness of online marketing actions, reads that email marketing is the most effective method when getting customers, ahead of search engines and Social Media; A trend that has been consolidated since the

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Email is 4 times more effective to win customers than social networks

The latest report from Monetate, which studies quarterly the effectiveness of online marketing actions, reads that email marketing is the most effective method when getting customers, ahead of search engines and Social Media; A trend that has been consolidated since the

/ No comments

SMEs: Essential steps to develop a good digital marketing plan

The first step to succeed with an online marketing plan is to understand, through a training program and information, the advantages that it has for SMEs. Probably one of the most common mistakes is that the entrepreneur does not have enough

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SMEs: Essential steps to develop a good digital marketing plan

The first step to succeed with an online marketing plan is to understand, through a training program and information, the advantages that it has for SMEs. Probably one of the most common mistakes is that the entrepreneur does not have enough

/ No comments

A company should not take more than an hour to respond to customer queries

The social networks are the ideal place to connect with customers means, but it seems that many companies still do not know, especially in the case of small. More than half of customers expected to mark will provide such support through

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A company should not take more than an hour to respond to customer queries

The social networks are the ideal place to connect with customers means, but it seems that many companies still do not know, especially in the case of small. More than half of customers expected to mark will provide such support through

/ No comments

Mobile Marketing: Local positioning is an almost obligatory priority for companies

The phone and mobile devices have generated great changes of paradigms and habits of consumers. That is why, it is important that companies are aware of these new customs and know how they should adapt to such changes. The trend indicates

/ No comments

Mobile Marketing: Local positioning is an almost obligatory priority for companies

The phone and mobile devices have generated great changes of paradigms and habits of consumers. That is why, it is important that companies are aware of these new customs and know how they should adapt to such changes. The trend indicates

/ No comments

Mobile applications are successful in the financial sector

It may seem surprising, but a high percentage of banking transactions and is done through these intelligent devices. Half banking users uses their mobile devices to search for information, pay bills or make transfers. This is indicated by data xAd and Telmetrics,

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Mobile applications are successful in the financial sector

It may seem surprising, but a high percentage of banking transactions and is done through these intelligent devices. Half banking users uses their mobile devices to search for information, pay bills or make transfers. This is indicated by data xAd and Telmetrics,

/ No comments

Mobile advertising and Facebook ads reach a better ROI than desktop

Facebook announced autoplay videos in the mobile feed, in what seems one more experiment before launching video ads. Brands can not yet prove that bite but show a growing taste for ads on the social network Mark Zuckerberg. Although the number of

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Mobile advertising and Facebook ads reach a better ROI than desktop

Facebook announced autoplay videos in the mobile feed, in what seems one more experiment before launching video ads. Brands can not yet prove that bite but show a growing taste for ads on the social network Mark Zuckerberg. Although the number of

/ No comments

Mobile consumers: The challenge is to know

New habits connectivity, dominated by mobile devices are redefining how consumers make purchasing decisions. For marketers, the challenge is to understand these processes and ROI adapt to the new scenario “multiscreen”. We live in the era of permanent connection. The relentless advance

/ No comments

Mobile consumers: The challenge is to know

New habits connectivity, dominated by mobile devices are redefining how consumers make purchasing decisions. For marketers, the challenge is to understand these processes and ROI adapt to the new scenario “multiscreen”. We live in the era of permanent connection. The relentless advance

/ No comments