Digital Marketing

Advertising works best among smartphone users who pay for content

A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the

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Advertising works best among smartphone users who pay for content

A large majority of smartphone users use their equipment to consume digital content, whether news or information of all kinds. A new study by Frank N. Magid Associates for the Online Publishers Association of the USA, entitled “A portrait of the

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Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

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Marketing and Social Media Pills

“The best advertising is what satisfied customers do.” This is undoubtedly one of the most popular phrases that Philip Kotler, one of the most important marketing gurus and visionaries left us to be remembered.

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Email Marketing: Effective Business Mailings

Matters in emailing are a controversial topic and a thousand times discussed. We will try to review some basic rules and advice so that the issues of our bulletins, first do not ruin the shipment and secondly are effective in communicating

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Email Marketing: Effective Business Mailings

Matters in emailing are a controversial topic and a thousand times discussed. We will try to review some basic rules and advice so that the issues of our bulletins, first do not ruin the shipment and secondly are effective in communicating

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Email Marketing: Segment, that’s the question!

In the practice of email marketing there are two fundamental aspects to which we must pay close attention: that the content is relevant and appealing to the subscriber and, on the other hand, that our database is constantly updated and

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Email Marketing: Segment, that’s the question!

In the practice of email marketing there are two fundamental aspects to which we must pay close attention: that the content is relevant and appealing to the subscriber and, on the other hand, that our database is constantly updated and

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Telemarketing, email marketing and remarketing: The 3 musketeers and their gunpowder

The successes in sales do not come from executing a specific activity, but from the combination of many factors. Until we convince the client 100% and that firm, we have been adding many pieces to the sum. Some are responsible for an

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Telemarketing, email marketing and remarketing: The 3 musketeers and their gunpowder

The successes in sales do not come from executing a specific activity, but from the combination of many factors. Until we convince the client 100% and that firm, we have been adding many pieces to the sum. Some are responsible for an

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Mobile advertising, a reef to sharpen

In the eyes of the world it is evident that mobile telephones and devices are invading us every day in developed societies. And the data approve this statement to such an extent that in there are already more lines of mobile telephony than inhabitants.

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Mobile advertising, a reef to sharpen

In the eyes of the world it is evident that mobile telephones and devices are invading us every day in developed societies. And the data approve this statement to such an extent that in there are already more lines of mobile telephony than inhabitants.

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5 reasons why you cannot miss a Community Manager

With the emergence of social networks in our society, a new professional figure began to emerge, that of the community manager; Professionals responsible for the management of social media, perhaps at that time, this concept seemed futuristic and intended only to

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5 reasons why you cannot miss a Community Manager

With the emergence of social networks in our society, a new professional figure began to emerge, that of the community manager; Professionals responsible for the management of social media, perhaps at that time, this concept seemed futuristic and intended only to

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Why use the art of content marketing?

The marketing of content gains force in the market within the strategies of the companies. According to Wikipedia ‘content’ is called  any type of publication: Social (posts, tuits, updates in social networks …), online (newsletter, ebooks …), paper (corporate magazine …) and

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Why use the art of content marketing?

The marketing of content gains force in the market within the strategies of the companies. According to Wikipedia ‘content’ is called  any type of publication: Social (posts, tuits, updates in social networks …), online (newsletter, ebooks …), paper (corporate magazine …) and

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Three Keys to New Marketing: Customization, Segmentation and Cross-Platform

At this point few people doubt that the success of a marketing campaign goes through integration with social networks, because the experience of consumers on the Internet is changing as well as changing their profile, aspirations and demands.

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Three Keys to New Marketing: Customization, Segmentation and Cross-Platform

At this point few people doubt that the success of a marketing campaign goes through integration with social networks, because the experience of consumers on the Internet is changing as well as changing their profile, aspirations and demands.

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What are the best tablet ad formats?

A large study, which has analyzed 37 different ad formats over a 14-month period involving 20 million US consumers, has helped define the best tablet ad formats. It began in 2010 as a project that sought to identify the best

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What are the best tablet ad formats?

A large study, which has analyzed 37 different ad formats over a 14-month period involving 20 million US consumers, has helped define the best tablet ad formats. It began in 2010 as a project that sought to identify the best

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