Business

Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

/ No comments

Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

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Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

/ No comments

If you sell me, I’m going

One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not

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If you sell me, I’m going

One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not

/ No comments

75% of professionals in the sector bet on mobile marketing for the success of an affiliate program

What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has

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75% of professionals in the sector bet on mobile marketing for the success of an affiliate program

What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has

/ No comments

78% of companies bet on engagement with users

Marketing companies need to focus on building strong relationships and connecting with their fans. The metrics used today to measure the effectiveness of Social Media are excessively basic, focused on quantifying the number of followers. A user is not a number,

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78% of companies bet on engagement with users

Marketing companies need to focus on building strong relationships and connecting with their fans. The metrics used today to measure the effectiveness of Social Media are excessively basic, focused on quantifying the number of followers. A user is not a number,

/ No comments

Branding and Digital Branding. A unique strategy and two ways of acting

The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited

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Branding and Digital Branding. A unique strategy and two ways of acting

The Internet has totally changed the way audiences interact and communicate with brands. In a short time, it has managed to transform a large part of the traditional relationship and marketing strategies, and behind are the times when brands were limited

/ No comments

Mobile optimization worries 88% of businesses

This week we were able to access the new State of Search Marketing Report 2012, produced by Econsultancy in collaboration with SEMPO. This report evaluates the current state of online marketing, including search engine rankings, SEM or marketing in social networks,

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Mobile optimization worries 88% of businesses

This week we were able to access the new State of Search Marketing Report 2012, produced by Econsultancy in collaboration with SEMPO. This report evaluates the current state of online marketing, including search engine rankings, SEM or marketing in social networks,

/ No comments

Buying a used car in Miami: Everything you need to know

Buying a used car in Miami is one of those issues that often come up in the conversations. However, when one is seriously considering getting a used car in Miami, so many doubts arise that end up throwing back more

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Buying a used car in Miami: Everything you need to know

Buying a used car in Miami is one of those issues that often come up in the conversations. However, when one is seriously considering getting a used car in Miami, so many doubts arise that end up throwing back more

/ No comments

13 Marketing Ideas to Drive Your Small Business

Today marketing has gained a significant weight in the development and success of a company and become one of the most important key virtually in every successful business. This is not unusual, in fact, a common product but with a

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13 Marketing Ideas to Drive Your Small Business

Today marketing has gained a significant weight in the development and success of a company and become one of the most important key virtually in every successful business. This is not unusual, in fact, a common product but with a

/ No comments

Companies do not reach the millennials because they go beyond the clichés

Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover

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Companies do not reach the millennials because they go beyond the clichés

Are companies failing in their approach to the millennials because they only are based on clichés? A presentation at the Advertising Week, which is being held these days in New York, has focused on that particular point and to discover

/ No comments