Business

Internet and social networks burst into the customer service of companies

Social networks and Internet self-service are estimated to reach growth rates of around 30% in the next few years, to the detriment of the telephone and face-to-face channels that lose relevance and are more expensive.

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Internet and social networks burst into the customer service of companies

Social networks and Internet self-service are estimated to reach growth rates of around 30% in the next few years, to the detriment of the telephone and face-to-face channels that lose relevance and are more expensive.

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Keys to make an online business succeed in times of crisis

The numbers speak for themselves. In a period in which the crisis lurks various economic sectors, there is a significant upturn in online purchases, which increased by 58.5% in the first quarter of 2010 reaching a turnover level of 715.23 million

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Keys to make an online business succeed in times of crisis

The numbers speak for themselves. In a period in which the crisis lurks various economic sectors, there is a significant upturn in online purchases, which increased by 58.5% in the first quarter of 2010 reaching a turnover level of 715.23 million

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Ping: Controversies of a registered trademark effects and repercussions

Ping, is the name given to the new musical social network that Apple has integrated into iTunes and that has undoubtedly come stomping registering in its first 48 hours of activity more than one million users according to the company’s

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Ping: Controversies of a registered trademark effects and repercussions

Ping, is the name given to the new musical social network that Apple has integrated into iTunes and that has undoubtedly come stomping registering in its first 48 hours of activity more than one million users according to the company’s

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McDonald’s also resorts to crowdsourcing in its advertising

McDonald’s universal Big Mac is now forty years old and to commemorate this anniversary, the American firm has known all its customers in the US to present their own advertising spots or their own versions of the well-known jingle of Bic Mac The

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McDonald’s also resorts to crowdsourcing in its advertising

McDonald’s universal Big Mac is now forty years old and to commemorate this anniversary, the American firm has known all its customers in the US to present their own advertising spots or their own versions of the well-known jingle of Bic Mac The

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The Mobile sector, a new opportunity for professionals and companies

The mobile sector is seen as one of the fastest growing in the world of telecommunications, probably because of the proliferation of smartphones, increasingly accessible and the growth of the broadband offer for which the operators are fighting. But it

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The Mobile sector, a new opportunity for professionals and companies

The mobile sector is seen as one of the fastest growing in the world of telecommunications, probably because of the proliferation of smartphones, increasingly accessible and the growth of the broadband offer for which the operators are fighting. But it

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The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

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The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

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Vertical communities: The main business possibility for brands

Social networks are not going to die. Although the tool (Facebook, Twitter, Pinterest, Google + …) is becoming less important, we have inoculated the ‘social gene’, which will evolve IAB an association that represents the advertising, marketing and digital communication sector,

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If you sell me, I’m going

One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not

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If you sell me, I’m going

One of the problems that people who attend my courses tend to put up with when I talk about blogs is that they think that they will not have topics to write about. The truth is that if you do not

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75% of professionals in the sector bet on mobile marketing for the success of an affiliate program

What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has

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75% of professionals in the sector bet on mobile marketing for the success of an affiliate program

What are the new trends in terms of affiliate marketing? Where are the business opportunities? Where is the behavior of the online consumer? These are just some of the questions in the survey that affiliate, a leader in results marketing, has

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