Business

Marketing and Companies: Kingdom of uncertainty

Reread a few weeks ago the book “History of military incompetence” by Geoffrey Regan (Editorial Critic) and one of its paragraphs made me reflect on its similarity with the universe of Marketing. It says: “Clausewitz (Carl von Clausewitz) called the war

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Marketing and Companies: Kingdom of uncertainty

Reread a few weeks ago the book “History of military incompetence” by Geoffrey Regan (Editorial Critic) and one of its paragraphs made me reflect on its similarity with the universe of Marketing. It says: “Clausewitz (Carl von Clausewitz) called the war

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Adconion Media Group buys assets from Jooost

Adconion Media Group, the world’s largest independent content and audience network, has announced that it has acquired certain private assets from Joost, the online video service. The terms of the transaction have not been disclosed.

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Adconion Media Group buys assets from Jooost

Adconion Media Group, the world’s largest independent content and audience network, has announced that it has acquired certain private assets from Joost, the online video service. The terms of the transaction have not been disclosed.

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What happens to the customer if my product is so good?

The most common frustration I see (and of course I feel), daily, comes from the sales network and excellent marketing professionals in companies of all sizes, and I mean those days when they can not understand why more people Will

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What happens to the customer if my product is so good?

The most common frustration I see (and of course I feel), daily, comes from the sales network and excellent marketing professionals in companies of all sizes, and I mean those days when they can not understand why more people Will

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Internet and social networks burst into the customer service of companies

Social networks and Internet self-service are estimated to reach growth rates of around 30% in the next few years, to the detriment of the telephone and face-to-face channels that lose relevance and are more expensive.

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Internet and social networks burst into the customer service of companies

Social networks and Internet self-service are estimated to reach growth rates of around 30% in the next few years, to the detriment of the telephone and face-to-face channels that lose relevance and are more expensive.

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Keys to make an online business succeed in times of crisis

The numbers speak for themselves. In a period in which the crisis lurks various economic sectors, there is a significant upturn in online purchases, which increased by 58.5% in the first quarter of 2010 reaching a turnover level of 715.23 million

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Keys to make an online business succeed in times of crisis

The numbers speak for themselves. In a period in which the crisis lurks various economic sectors, there is a significant upturn in online purchases, which increased by 58.5% in the first quarter of 2010 reaching a turnover level of 715.23 million

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Ping: Controversies of a registered trademark effects and repercussions

Ping, is the name given to the new musical social network that Apple has integrated into iTunes and that has undoubtedly come stomping registering in its first 48 hours of activity more than one million users according to the company’s

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Ping: Controversies of a registered trademark effects and repercussions

Ping, is the name given to the new musical social network that Apple has integrated into iTunes and that has undoubtedly come stomping registering in its first 48 hours of activity more than one million users according to the company’s

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McDonald’s also resorts to crowdsourcing in its advertising

McDonald’s universal Big Mac is now forty years old and to commemorate this anniversary, the American firm has known all its customers in the US to present their own advertising spots or their own versions of the well-known jingle of Bic Mac The

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McDonald’s also resorts to crowdsourcing in its advertising

McDonald’s universal Big Mac is now forty years old and to commemorate this anniversary, the American firm has known all its customers in the US to present their own advertising spots or their own versions of the well-known jingle of Bic Mac The

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The Mobile sector, a new opportunity for professionals and companies

The mobile sector is seen as one of the fastest growing in the world of telecommunications, probably because of the proliferation of smartphones, increasingly accessible and the growth of the broadband offer for which the operators are fighting. But it

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The Mobile sector, a new opportunity for professionals and companies

The mobile sector is seen as one of the fastest growing in the world of telecommunications, probably because of the proliferation of smartphones, increasingly accessible and the growth of the broadband offer for which the operators are fighting. But it

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The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

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The ‘iBoca-Ear’ The evolution to recommend a brand

The world of recommendation has evolved both in the communication channel, and in the content and attributes of the recommended content. The Boca-Oreja (Word of Mouth) has evolved with evolution in the new 2.0 communication environment, and we can speak

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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Fans who abandon their brands what are the reasons for this divorce?

Yes, at the beginning everything is very beautiful, the brands paint it all pink to get your love. It’s going to be perfect, you’ll see, ours is special, our love is forever … But, once that brand has captivated you, that

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