Business online

Advertising investment on the Internet increased 19.2%

According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million

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Advertising investment on the Internet increased 19.2%

According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million

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Price and comfort, main reasons for consumers who buy fashion in the network

56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international

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Price and comfort, main reasons for consumers who buy fashion in the network

56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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The 6 key points for the success of a community of online shoppers

How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than

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The 6 key points for the success of a community of online shoppers

How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than

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Real execution of the online business strategy

The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory

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Real execution of the online business strategy

The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory

/ No comments

Internet, the strongest in the face of the advertising crisis

The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a

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Internet, the strongest in the face of the advertising crisis

The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a

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Ignoring online consumers results in loss of potential sales

English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that

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Ignoring online consumers results in loss of potential sales

English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that

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42% of Internet users would buy online if their preferred brands had an online store

92% of the respondents declare that the big brands should have an online store. 68% say that the first purchases they made on the Internet went to consolidated brands in the market.

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42% of Internet users would buy online if their preferred brands had an online store

92% of the respondents declare that the big brands should have an online store. 68% say that the first purchases they made on the Internet went to consolidated brands in the market.

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Companies that trade online can not do without offering live help to their customers

According to ATG, specialist in electronic commerce, the prospects of Electronic Commerce in 2018, through all its forms of online marketing, are encouraging. According to the data of the last report of the sector published by the CMT the past

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Companies that trade online can not do without offering live help to their customers

According to ATG, specialist in electronic commerce, the prospects of Electronic Commerce in 2018, through all its forms of online marketing, are encouraging. According to the data of the last report of the sector published by the CMT the past

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Web Positioning and Qualified Traffic: The Key to Success

The Promotion is one of the most important tasks that a company must have in order to succeed on the Internet, this is a manual and arduous work that will result in positioning, attract a constant stream of qualified traffic

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Web Positioning and Qualified Traffic: The Key to Success

The Promotion is one of the most important tasks that a company must have in order to succeed on the Internet, this is a manual and arduous work that will result in positioning, attract a constant stream of qualified traffic

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