Business online

Criticism and negative comments, Conflict or opportunity for brands?

Many managers of companies claim as the main reason for not entering Social Networks the fact that their business is totally exposed to users and defenseless against the criticism and negative comments of Internet users. When asked why not wanting

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Criticism and negative comments, Conflict or opportunity for brands?

Many managers of companies claim as the main reason for not entering Social Networks the fact that their business is totally exposed to users and defenseless against the criticism and negative comments of Internet users. When asked why not wanting

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Web Analytics, a great tool to detect the shortcomings of an online business and increase its profitability

The expert Gemma Muñoz, perhaps the highest authority in Web Analytics and Metrics, has become the oracle that many companies use to optimize their results. Their analysis manages to prioritize objectives and measure results according to the behavior of the consumer

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Web Analytics, a great tool to detect the shortcomings of an online business and increase its profitability

The expert Gemma Muñoz, perhaps the highest authority in Web Analytics and Metrics, has become the oracle that many companies use to optimize their results. Their analysis manages to prioritize objectives and measure results according to the behavior of the consumer

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Social networks are different and companies must adapt their strategy to each of them

To do Social Media Marketing (SMM), not only should you know about Twitter and Facebook, you need much more. Among other things, it would be ideal to know, and not forget, some principles of traditional Marketing. 

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Social networks are different and companies must adapt their strategy to each of them

To do Social Media Marketing (SMM), not only should you know about Twitter and Facebook, you need much more. Among other things, it would be ideal to know, and not forget, some principles of traditional Marketing. 

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The monitoring of social media, a challenge for companies and brands

The monitoring tools can help companies to track a deeper understanding of what their consumers are saying in the media and social networks With more and more users in social networks and a greater effort of brands to increase their

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The monitoring of social media, a challenge for companies and brands

The monitoring tools can help companies to track a deeper understanding of what their consumers are saying in the media and social networks With more and more users in social networks and a greater effort of brands to increase their

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The vital importance of monitoring the online reputation of companies and brands

Monitoring the online reputation of a brand is already a forced task that ignored can leave us defenseless in the face of the devastating negative effects of an uncontrolled crisis. Generally, companies are usually aware of the image they project

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The vital importance of monitoring the online reputation of companies and brands

Monitoring the online reputation of a brand is already a forced task that ignored can leave us defenseless in the face of the devastating negative effects of an uncontrolled crisis. Generally, companies are usually aware of the image they project

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Selling no longer sells on social networks

As reflected in a recent survey of more than 1,500 Internet users carried out by the company Relevation Research, three out of every five users interviewed did not follow any brand on social networks: 79% of Facebook users say they

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Selling no longer sells on social networks

As reflected in a recent survey of more than 1,500 Internet users carried out by the company Relevation Research, three out of every five users interviewed did not follow any brand on social networks: 79% of Facebook users say they

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Social Media and Customer Service: When a response on time is a victory

The well-known expression “The customer is always right” now enjoys more popularity than ever. With the advent of social media, clients have experienced a hitherto unknown empowerment, which gives them an authority that is hardly questionable today. They are able to praise

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Social Media and Customer Service: When a response on time is a victory

The well-known expression “The customer is always right” now enjoys more popularity than ever. With the advent of social media, clients have experienced a hitherto unknown empowerment, which gives them an authority that is hardly questionable today. They are able to praise

/ No comments

Content Curation: The infallible recipe for a good plate of contents

According to Erick Schmidt, CEO of Google, every two days more content is generated than in the whole civilization had been created until 2003. There is such a proliferation of information in such a short time that it is totally

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Content Curation: The infallible recipe for a good plate of contents

According to Erick Schmidt, CEO of Google, every two days more content is generated than in the whole civilization had been created until 2003. There is such a proliferation of information in such a short time that it is totally

/ No comments

What is the best time to publish and increase engagement in Social Media?

You have carefully designed a strategy in Social Media, which includes the detail to whom you address, what is the message you want to convey, where are you going to publish it, but you lack a very important detail, when

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What is the best time to publish and increase engagement in Social Media?

You have carefully designed a strategy in Social Media, which includes the detail to whom you address, what is the message you want to convey, where are you going to publish it, but you lack a very important detail, when

/ No comments

How to start managing our Online Reputation

A simple but effective start to online reputation management could involve tracking brand names, website or personal names. We can monitor mentions on Google, Yahoo and Twitter. These three reference sites will allow us to get a good idea of ​​what is

/ No comments

How to start managing our Online Reputation

A simple but effective start to online reputation management could involve tracking brand names, website or personal names. We can monitor mentions on Google, Yahoo and Twitter. These three reference sites will allow us to get a good idea of ​​what is

/ No comments