Business online

80% of marketing directors believe that their role within companies has changed

This is one of the data that emerges from the Customer Satisfaction Survey and Market Trends 2011 of Art Marketing Audiovisual material, presence in social networks and monitoring and managing the reputation of brands on the Internet are the most

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80% of marketing directors believe that their role within companies has changed

This is one of the data that emerges from the Customer Satisfaction Survey and Market Trends 2011 of Art Marketing Audiovisual material, presence in social networks and monitoring and managing the reputation of brands on the Internet are the most

/ No comments

Knowledge in online becomes an obligation for Marketing professionals

The impact of technological development on companies and its consequences in the Human Resources sector have been one of the topics discussed yesterday during OMExpo, in the framework of an interesting round table, organized by the Institute of Electronic Commerce

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Knowledge in online becomes an obligation for Marketing professionals

The impact of technological development on companies and its consequences in the Human Resources sector have been one of the topics discussed yesterday during OMExpo, in the framework of an interesting round table, organized by the Institute of Electronic Commerce

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Advertisers say that the worst of the crisis has passed

The data of the latest Infoadex study reflects a new reality of the advertising market after a long period of economic recession. According to this report for this same year the volume of advertising investment will be maintained with respect to

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Advertisers say that the worst of the crisis has passed

The data of the latest Infoadex study reflects a new reality of the advertising market after a long period of economic recession. According to this report for this same year the volume of advertising investment will be maintained with respect to

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Advertising investment on the Internet increased 19.2%

According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million

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Advertising investment on the Internet increased 19.2%

According to data from the latest ‘Index of Advertising Investment (I2p)’, prepared by Arce Media and Media Hotline, advertising investment in conventional media experienced a growth of 1.4% over the past year, from 5,096 million from 2009 to 5,168 million

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Price and comfort, main reasons for consumers who buy fashion in the network

56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international

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Price and comfort, main reasons for consumers who buy fashion in the network

56% of Internet users claim to have made purchases of clothing or accessories online and 26% have done so in the last month, according to the first edition of the “Study on buying online fashion” presented by Misoutlets, the international

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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The 6 key points for the success of a community of online shoppers

How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than

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The 6 key points for the success of a community of online shoppers

How to create a community of online buyers and build loyalty? David Tomás, general manager of Cyberclick, and Antonio Alcántara, founder of Ofertix.com, have the answer. Together they have applied a digital marketing strategy that has made possible that, in less than

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Real execution of the online business strategy

The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory

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Real execution of the online business strategy

The network is an inexhaustible source of information and an indispensable work tool for every company. However, most of the business fabric suspends when executing its online strategy and incorporating it into its business processes. How to put into practice the theory

/ No comments

Internet, the strongest in the face of the advertising crisis

The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a

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Internet, the strongest in the face of the advertising crisis

The forecasts for the advertising sector could not be more pessimistic and predict a fall of the advertising market of 9.2%. However, online advertising will continue to grow. According to a study conducted by Zenithmedia, the advertising market could experience a

/ No comments

Ignoring online consumers results in loss of potential sales

English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that

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Ignoring online consumers results in loss of potential sales

English companies may be investing more than ever in online marketing, but a new study presented by DMA, the Direct Marketing Association, suggests that many companies are finding it difficult to create online relationships with customers and, more importantly, that

/ No comments