Business Ideas

55% of consumers have switched to white labels

Manufacturers and Distributors, united to design the future of the Great Consumption Publications Alimarket, a leader in sectoral economic information, brings together the Mapfre Auditorium to eleven speakers and more than 250 attendees from the main companies of the Big

/ No comments

55% of consumers have switched to white labels

Manufacturers and Distributors, united to design the future of the Great Consumption Publications Alimarket, a leader in sectoral economic information, brings together the Mapfre Auditorium to eleven speakers and more than 250 attendees from the main companies of the Big

/ No comments

Bubbles 2.0, How to avoid past mistakes?

It was the 90s and the beginning of the 2000s when many brands launched into the adventure of online business. The specialists in charge of the analyzes predicted a splendid future for the “dot com” due to the great projections in

/ No comments

Bubbles 2.0, How to avoid past mistakes?

It was the 90s and the beginning of the 2000s when many brands launched into the adventure of online business. The specialists in charge of the analyzes predicted a splendid future for the “dot com” due to the great projections in

/ No comments

Innovation and knowledge among advertisers, agencies and media, keys to create campaigns with return on investment

The third edition of the Advertising Commercial Forum, gathers in the Mapfre Auditorium of Madrid more than 330 representatives of media agencies, advertising commercials and marketing managers of some of the main advertisers to share their needs and acquire ideas

/ No comments

Innovation and knowledge among advertisers, agencies and media, keys to create campaigns with return on investment

The third edition of the Advertising Commercial Forum, gathers in the Mapfre Auditorium of Madrid more than 330 representatives of media agencies, advertising commercials and marketing managers of some of the main advertisers to share their needs and acquire ideas

/ No comments

Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

/ No comments

Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

/ No comments

Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

/ No comments

Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

/ No comments

Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

/ No comments

Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

/ No comments

Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

/ No comments

Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

/ No comments

Advertisers only spend 8 percent of their budget on the internet and digital media

Consumers spend more time surfing the Internet to the point that 38 percent of media time is spent on the Internet, however, advertisers only spend 8 percent of their budget on digital media , according to the ‘Nothing But Net’

/ No comments

Advertisers only spend 8 percent of their budget on the internet and digital media

Consumers spend more time surfing the Internet to the point that 38 percent of media time is spent on the Internet, however, advertisers only spend 8 percent of their budget on digital media , according to the ‘Nothing But Net’

/ No comments

Loyalty strategies: Adapt to the client or disappear

Fifty people responsible for customer management and Marketing of the main companies in the country met in Valencia to analyze the relationship with the consumer and discuss loyalty strategies. During two days the managers have attended presentations and colloquia and

/ No comments

Loyalty strategies: Adapt to the client or disappear

Fifty people responsible for customer management and Marketing of the main companies in the country met in Valencia to analyze the relationship with the consumer and discuss loyalty strategies. During two days the managers have attended presentations and colloquia and

/ No comments

Unica publishes the 10 Golden Rules for Marketing in times of crisis

Unica (Nasdaq: UNCA), a global provider of business marketing management (EMM) solutions, today publishes its decalogue to try to offer solutions to marketing professionals in times of crisis:

/ No comments

Unica publishes the 10 Golden Rules for Marketing in times of crisis

Unica (Nasdaq: UNCA), a global provider of business marketing management (EMM) solutions, today publishes its decalogue to try to offer solutions to marketing professionals in times of crisis:

/ No comments