Business Ideas

Companies can no longer do without social networks in their marketing strategy

The Annual Report “State of Corporate Social Media” confirms the importance of social networks within the marketing strategy of companies. The study, developed by Useful Social Media, is based on a survey of a sample of 850 marketers, and community leaders,

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Companies can no longer do without social networks in their marketing strategy

The Annual Report “State of Corporate Social Media” confirms the importance of social networks within the marketing strategy of companies. The study, developed by Useful Social Media, is based on a survey of a sample of 850 marketers, and community leaders,

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40% of mobile searches are carried out at the same time as watching television

Every day is more frequent that the consumers enjoy of an experience that already many begin to call “multi-screen”. And companies are interested in knowing what kind of activities we do while watching TV.

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40% of mobile searches are carried out at the same time as watching television

Every day is more frequent that the consumers enjoy of an experience that already many begin to call “multi-screen”. And companies are interested in knowing what kind of activities we do while watching TV.

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5 ways to promote the discovery and dissemination of our content

Although the importance of content marketing as a digital strategy has been emphasized lately, we must not forget that one of the objectives of the same is to increase traffic to our web sites as well as to make our

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5 ways to promote the discovery and dissemination of our content

Although the importance of content marketing as a digital strategy has been emphasized lately, we must not forget that one of the objectives of the same is to increase traffic to our web sites as well as to make our

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Half of the companies do not worry about optimizing the conversion of their shares online

More than half of companies (53%) spend only 5% of their budget to optimize the conversion and improve the results of their actions online. A fact that is less worrisome, since a slight improvement in this aspect can be of great

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Half of the companies do not worry about optimizing the conversion of their shares online

More than half of companies (53%) spend only 5% of their budget to optimize the conversion and improve the results of their actions online. A fact that is less worrisome, since a slight improvement in this aspect can be of great

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Interact with your fans or you’ll lose them forever

As social beings that we are, we found in social networks a new way of relating to us, although we all know that there are still people who do not want to join this new way of communication 2.0 that

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Interact with your fans or you’ll lose them forever

As social beings that we are, we found in social networks a new way of relating to us, although we all know that there are still people who do not want to join this new way of communication 2.0 that

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Tablets drive mobile content consumption

The tablets will be the main growth engine of the mobile content trade. It is expected that in 3 years the demand for payment content through the tablet exceeds that registered via smartphone. According to the new delivery of the Mobile

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Tablets drive mobile content consumption

The tablets will be the main growth engine of the mobile content trade. It is expected that in 3 years the demand for payment content through the tablet exceeds that registered via smartphone. According to the new delivery of the Mobile

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Do companies take advantage of email growth?

Despite all the fatalistic predictions about e-mail, the figures provided by Radicati Group show an increasing volume, both in the number of accounts opened and in the volume of activity. In 2012, there were 3.3 billion accounts, and by 2016 the

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Do companies take advantage of email growth?

Despite all the fatalistic predictions about e-mail, the figures provided by Radicati Group show an increasing volume, both in the number of accounts opened and in the volume of activity. In 2012, there were 3.3 billion accounts, and by 2016 the

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2 out of 3 mobile users use their devices while watching TV

The consolidation of the mobile as a second screen is already a fact, confirms the latest study by InMobi, which indicates that at least 2 out of 3 mobile users use this device while watching television. A practice that extends globally; The

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2 out of 3 mobile users use their devices while watching TV

The consolidation of the mobile as a second screen is already a fact, confirms the latest study by InMobi, which indicates that at least 2 out of 3 mobile users use this device while watching television. A practice that extends globally; The

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Do consumers trust the products recommended by professionals?

According to a new study conducted by Nielsen among more than 29,000 consumers in 58 countries around the globe, Americans first, and Europeans later, seem to be the most immune consumers to professional recommendations on products or services. What are

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Do consumers trust the products recommended by professionals?

According to a new study conducted by Nielsen among more than 29,000 consumers in 58 countries around the globe, Americans first, and Europeans later, seem to be the most immune consumers to professional recommendations on products or services. What are

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When and why business videos become viral

Unruly has developed an extensive white paper that examines several interesting elements about sharing corporate videos, including the best day to launch a campaign and the creative factors that can most contribute to making a video viral. According to the document,

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When and why business videos become viral

Unruly has developed an extensive white paper that examines several interesting elements about sharing corporate videos, including the best day to launch a campaign and the creative factors that can most contribute to making a video viral. According to the document,

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