Business Ideas

It’s the cross media, stupid!

At the moment in which the supply surpassed the demand, the human being needed techniques to make his products known. When these techniques were conceptualized and became a method, marketing was born. Traditionally, marketing has used different means to convey its

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It’s the cross media, stupid!

At the moment in which the supply surpassed the demand, the human being needed techniques to make his products known. When these techniques were conceptualized and became a method, marketing was born. Traditionally, marketing has used different means to convey its

/ No comments

Smartphones and mobile devices, large consumer allies and e-commerce

Recently reported that 6 out of 10 Britons could not live without it. These devices have even been able to create dependency among its users, generating a behavior similar to that which is suffered with alcohol or tobacco. This was demonstrated by

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Smartphones and mobile devices, large consumer allies and e-commerce

Recently reported that 6 out of 10 Britons could not live without it. These devices have even been able to create dependency among its users, generating a behavior similar to that which is suffered with alcohol or tobacco. This was demonstrated by

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10 reasons to bet strong on engagement

In this year that we have just begun, engagement will be the basic ingredient with which every Social Media action must count. Businesses should strive to capture the attention of their audience, and bring it to action. Here are 10 things that

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10 reasons to bet strong on engagement

In this year that we have just begun, engagement will be the basic ingredient with which every Social Media action must count. Businesses should strive to capture the attention of their audience, and bring it to action. Here are 10 things that

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The 5 Capital Sins of SMEs in Social Networks

Failure in social networking is almost so much easier than achieving success. Creating and developing a successful presence takes time and is something that many small brands are unwilling to understand. From my own experience, I tell you that some, previously advised,

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The 5 Capital Sins of SMEs in Social Networks

Failure in social networking is almost so much easier than achieving success. Creating and developing a successful presence takes time and is something that many small brands are unwilling to understand. From my own experience, I tell you that some, previously advised,

/ No comments

1 out of 4 smartphone users scan QR codes

The use of bidi codes is popularized by users. According to the latest data published by Pitney Bowes, has increased its scan in both Europe and North America, This is reflected in its survey of the use of QRs among more than

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1 out of 4 smartphone users scan QR codes

The use of bidi codes is popularized by users. According to the latest data published by Pitney Bowes, has increased its scan in both Europe and North America, This is reflected in its survey of the use of QRs among more than

/ No comments

Fast Food Companies Find Reef Through Mobile

2 out of 3 users have ordered food through the mobile phone at least once, as published in the study jointly signed by the Interactive Advertising Bureau (IAB) and Viggle. The study highlights how the mobile has been integrated into

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Fast Food Companies Find Reef Through Mobile

2 out of 3 users have ordered food through the mobile phone at least once, as published in the study jointly signed by the Interactive Advertising Bureau (IAB) and Viggle. The study highlights how the mobile has been integrated into

/ No comments

Geographic location doubles the effectiveness of mobile ads

Mobility campaigns that take advantage of geographic location more than double in effectiveness to campaigns that do not use this functionality, according to the findings of a study conducted by Verve Mobile The study reveals that campaigns with strategies based

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Geographic location doubles the effectiveness of mobile ads

Mobility campaigns that take advantage of geographic location more than double in effectiveness to campaigns that do not use this functionality, according to the findings of a study conducted by Verve Mobile The study reveals that campaigns with strategies based

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How to prepare for efficient customer service on social networks

Companies can no longer ignore their customers’ requests in Social Media. They have to understand that the 2.0 media is a channel designed for interaction, which allows a fast and effective communication, which should be a huge advantage for companies to

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How to prepare for efficient customer service on social networks

Companies can no longer ignore their customers’ requests in Social Media. They have to understand that the 2.0 media is a channel designed for interaction, which allows a fast and effective communication, which should be a huge advantage for companies to

/ No comments

The 6 fundamental stages of social enterprise and 2.0

According to the study published by Altimeter Group, becoming a social company is not a thing of a day. To become truly a social entity, companies have to overcome 6 stages, which correspond to the evolutionary stage of the same; Established on

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The 6 fundamental stages of social enterprise and 2.0

According to the study published by Altimeter Group, becoming a social company is not a thing of a day. To become truly a social entity, companies have to overcome 6 stages, which correspond to the evolutionary stage of the same; Established on

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Newsjacking or how to take advantage of a news story for an unprecedented impact

Newsjacking is a technique that can be defined as the fact of creating very relevant content about the brand, directly related to an event of maximum current, in such a way that the media will echo it, and refer it,

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Newsjacking or how to take advantage of a news story for an unprecedented impact

Newsjacking is a technique that can be defined as the fact of creating very relevant content about the brand, directly related to an event of maximum current, in such a way that the media will echo it, and refer it,

/ No comments