Business Ideas

Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

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Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

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Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

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Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

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Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

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Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

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Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

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Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

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Advertisers only spend 8 percent of their budget on the internet and digital media

Consumers spend more time surfing the Internet to the point that 38 percent of media time is spent on the Internet, however, advertisers only spend 8 percent of their budget on digital media , according to the ‘Nothing But Net’

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Advertisers only spend 8 percent of their budget on the internet and digital media

Consumers spend more time surfing the Internet to the point that 38 percent of media time is spent on the Internet, however, advertisers only spend 8 percent of their budget on digital media , according to the ‘Nothing But Net’

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Loyalty strategies: Adapt to the client or disappear

Fifty people responsible for customer management and Marketing of the main companies in the country met in Valencia to analyze the relationship with the consumer and discuss loyalty strategies. During two days the managers have attended presentations and colloquia and

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Loyalty strategies: Adapt to the client or disappear

Fifty people responsible for customer management and Marketing of the main companies in the country met in Valencia to analyze the relationship with the consumer and discuss loyalty strategies. During two days the managers have attended presentations and colloquia and

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Unica publishes the 10 Golden Rules for Marketing in times of crisis

Unica (Nasdaq: UNCA), a global provider of business marketing management (EMM) solutions, today publishes its decalogue to try to offer solutions to marketing professionals in times of crisis:

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Unica publishes the 10 Golden Rules for Marketing in times of crisis

Unica (Nasdaq: UNCA), a global provider of business marketing management (EMM) solutions, today publishes its decalogue to try to offer solutions to marketing professionals in times of crisis:

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The 12 types of consumers of Social media and electronic commerce

A new study by Proclientia revealed that almost 40 percent of consumers turn to Facebook and Twitter to supplement the news, information or offers they receive through email marketing campaigns.

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The 12 types of consumers of Social media and electronic commerce

A new study by Proclientia revealed that almost 40 percent of consumers turn to Facebook and Twitter to supplement the news, information or offers they receive through email marketing campaigns.

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Marketing and Internet Preferred markets for US professionals

In the US, Marketing and the Internetthey have become the preferred sectors and markets for those seeking a new job or job. This is what stands out mainly from a study carried out by Ad Age, a consultancy specializing in the Marketing

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Marketing and Internet Preferred markets for US professionals

In the US, Marketing and the Internetthey have become the preferred sectors and markets for those seeking a new job or job. This is what stands out mainly from a study carried out by Ad Age, a consultancy specializing in the Marketing

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What is more important in Social Media, Experience or Training?

It is a fact that companies are increasingly aware of the importance of managing their image well in Social Networks, so, increasingly, they are concerned with hiring a professional to take the helm of the ship the good Port of

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What is more important in Social Media, Experience or Training?

It is a fact that companies are increasingly aware of the importance of managing their image well in Social Networks, so, increasingly, they are concerned with hiring a professional to take the helm of the ship the good Port of

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