Business Ideas

Geographic location doubles the effectiveness of mobile ads

Mobility campaigns that take advantage of geographic location more than double in effectiveness to campaigns that do not use this functionality, according to the findings of a study conducted by Verve Mobile The study reveals that campaigns with strategies based

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Geographic location doubles the effectiveness of mobile ads

Mobility campaigns that take advantage of geographic location more than double in effectiveness to campaigns that do not use this functionality, according to the findings of a study conducted by Verve Mobile The study reveals that campaigns with strategies based

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How to prepare for efficient customer service on social networks

Companies can no longer ignore their customers’ requests in Social Media. They have to understand that the 2.0 media is a channel designed for interaction, which allows a fast and effective communication, which should be a huge advantage for companies to

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How to prepare for efficient customer service on social networks

Companies can no longer ignore their customers’ requests in Social Media. They have to understand that the 2.0 media is a channel designed for interaction, which allows a fast and effective communication, which should be a huge advantage for companies to

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The 6 fundamental stages of social enterprise and 2.0

According to the study published by Altimeter Group, becoming a social company is not a thing of a day. To become truly a social entity, companies have to overcome 6 stages, which correspond to the evolutionary stage of the same; Established on

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The 6 fundamental stages of social enterprise and 2.0

According to the study published by Altimeter Group, becoming a social company is not a thing of a day. To become truly a social entity, companies have to overcome 6 stages, which correspond to the evolutionary stage of the same; Established on

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Newsjacking or how to take advantage of a news story for an unprecedented impact

Newsjacking is a technique that can be defined as the fact of creating very relevant content about the brand, directly related to an event of maximum current, in such a way that the media will echo it, and refer it,

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Newsjacking or how to take advantage of a news story for an unprecedented impact

Newsjacking is a technique that can be defined as the fact of creating very relevant content about the brand, directly related to an event of maximum current, in such a way that the media will echo it, and refer it,

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Companies can no longer do without social networks in their marketing strategy

The Annual Report “State of Corporate Social Media” confirms the importance of social networks within the marketing strategy of companies. The study, developed by Useful Social Media, is based on a survey of a sample of 850 marketers, and community leaders,

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Companies can no longer do without social networks in their marketing strategy

The Annual Report “State of Corporate Social Media” confirms the importance of social networks within the marketing strategy of companies. The study, developed by Useful Social Media, is based on a survey of a sample of 850 marketers, and community leaders,

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40% of mobile searches are carried out at the same time as watching television

Every day is more frequent that the consumers enjoy of an experience that already many begin to call “multi-screen”. And companies are interested in knowing what kind of activities we do while watching TV.

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40% of mobile searches are carried out at the same time as watching television

Every day is more frequent that the consumers enjoy of an experience that already many begin to call “multi-screen”. And companies are interested in knowing what kind of activities we do while watching TV.

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5 ways to promote the discovery and dissemination of our content

Although the importance of content marketing as a digital strategy has been emphasized lately, we must not forget that one of the objectives of the same is to increase traffic to our web sites as well as to make our

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5 ways to promote the discovery and dissemination of our content

Although the importance of content marketing as a digital strategy has been emphasized lately, we must not forget that one of the objectives of the same is to increase traffic to our web sites as well as to make our

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Half of the companies do not worry about optimizing the conversion of their shares online

More than half of companies (53%) spend only 5% of their budget to optimize the conversion and improve the results of their actions online. A fact that is less worrisome, since a slight improvement in this aspect can be of great

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Half of the companies do not worry about optimizing the conversion of their shares online

More than half of companies (53%) spend only 5% of their budget to optimize the conversion and improve the results of their actions online. A fact that is less worrisome, since a slight improvement in this aspect can be of great

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Interact with your fans or you’ll lose them forever

As social beings that we are, we found in social networks a new way of relating to us, although we all know that there are still people who do not want to join this new way of communication 2.0 that

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Interact with your fans or you’ll lose them forever

As social beings that we are, we found in social networks a new way of relating to us, although we all know that there are still people who do not want to join this new way of communication 2.0 that

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Tablets drive mobile content consumption

The tablets will be the main growth engine of the mobile content trade. It is expected that in 3 years the demand for payment content through the tablet exceeds that registered via smartphone. According to the new delivery of the Mobile

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Tablets drive mobile content consumption

The tablets will be the main growth engine of the mobile content trade. It is expected that in 3 years the demand for payment content through the tablet exceeds that registered via smartphone. According to the new delivery of the Mobile

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