Most people who surf the Internet are in search of information. They are not there necessarily to buy something. If you have useful information, not only encourages search engines to place it on the front pages -due to the greater abundance of key- words, but other Webmasters may find value in your site and make a link to yours, which will increase its popularity. Therefore, you will receive certainly more traffic as a result of providing more information.
In addition, customers will appreciate the useful information. It is well established that customers tend to buy from those they trust them done. Obviously, offering free help and valuable information through its site, it is a fantastic way to earn your trust. They begin to think of you as an educator. One of the highest paid Consultants – a point is a marketing-legend, Jay Abraham teaches this strategy.
You need to educate your prospects in every way I can. Your product, you or your company, the field where trades and even all other fields related to yours, are ideal. You should assume that your prospect does not know anything that relates to your field, and you can try to help.
The best strategy is to offer valuable content directly on your Web site. It will benefit you figure out what your customers really want to know and write about that. Give them something outstanding in the subject or service that is related to theirs.
The free reports work in an excellent manner for this purpose; and if you offer on your Web site, you can easily implement an automated system that allows download the documents – and that topic will cover the end of this series of reports.
As we have already discussed, it will help with the positions in the search engines and gain recognition of their prospects.
If you are having trouble getting quality information to offer, start by including as much information about your specific product or service, as it’s possible. Explain every detail of whatever you are selling. Do not let your prospect is left with no doubt: cover all possible questions. Remember, the best way to accomplish this is to try to put yourself in your customer’s shoes.
What would they need or what he or she would want to know?
If you can handle that, you’re always over your competition.
If your price is low, explain why it is so low.
Explain why you offer the best value.
Explain what your product or service will do for them.
What will they learn them? Do they save time and money?
Your prospects do not really appreciate what you have to offer, until you can not explain them.
From there, you can dig deeper and may include background information on its core product.
You can also add tips, confidential information and some instructions that are more extensive. Remember, if your prospect does not know about that subject, will appreciate it a lot. Do not keep your knowledge just for you…
For example, if you have a summary related to a specific type of career report, offer free information on job interviews in that particular field. Provide details of professional careers in that field -Explain what would have to do them every day at work-and perhaps even tell you what the best schools to learn those races. You may also provide some useful way to get resources.
It could also easily generate a dozen high-quality pages, search engines, other Webmasters and perhaps even their own prospects really appreciate.
But it is not wise to give away everything for nothing. You can put some of their most appreciated information in a digital book, as a special report, including 10 pages they are sufficient; an electronic newsletter weekly, or a series of emails. Thus, in addition to all the material on the site, you can offer a free subscription for people who want to receive their most “precious and valuable information.”
If you offer some kind of software, allow customers to try it for free for a short time. If you have an online course, give them a preview, also free. As you will see, the key is to negotiate this valuable information for your prospect’s name and email address.
And to make information seem more valuable, you can assign a monetary value.
It depends on what you are offering, but could easily ask even for small- digital book, $ 19, but you should explain that you are giving it away at that time, at no cost.
You could also offer one a week, every two months or simply a monthly electronic newsletter. These news bulletins are sent by email and you should write a new content on a regular basis.
Many people would gladly give his name and addresses of their emails, in exchange for getting relevant information on the subject that interests them.