Newsjacking or how to take advantage of a news story for an unprecedented impact
Newsjacking is a technique that can be defined as the fact of creating very relevant content about the brand, directly related to an event of maximum current, in such a way that the media will echo it, and refer it, thus catapulting the brand To stardom. It is a moment of glory, which has a great reputation for your brand.
Whenever an especially news event occurs, or an important event of maximum magnitude is given, such as:
How to do Newsjacking?
As you can see, this type of cases does not occur very frequently, not every day comes the opportunity to implement this technique, so it is important to be alert:
When do I have to send my message? What characteristics does the content have?
When there is finally a particularly important situation, a clear opportunity for Newsjacking, you have to act efficiently:
Is Newsjacking a guarantee of success?
No, unfortunately, not all actions that try to take advantage of a punctual event to impact the audience get the expected results. To optimize the impact of your message, it is important that you keep in mind that there is a natural cycle, which characterizes this type of current:
Well, the most appropriate time to launch our Newsjacking strategy is just after the news is produced ; In order to be there when the media actively seek out more information. It is at this point, when those responsible for publicizing our content are particularly interested. If we are able to produce a really notorious, creative and different piece, we will have the desired impact.
As you can see, this practice has great potential, still not very exploited, so it is a great opportunity to make known our brand in a spectacular way.
Do you dare with Newsjacking?