Author Archives: elTGxY

Marketing and effective strategies to publicize new products

The times in which the only ways to launch a product to the market effectively, was launching an investment – of relevance – aimed at achieving the dissemination of the media, have been left behind … today, the information is

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Marketing and effective strategies to publicize new products

The times in which the only ways to launch a product to the market effectively, was launching an investment – of relevance – aimed at achieving the dissemination of the media, have been left behind … today, the information is

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Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

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Wasabi integrates CodeBare into its group to manage the communication of all its actions

Wasabi, Marketing & Communication Company, focused primarily on the “BTL”, an acronym that Wasabi defines as “Brands To Life”, has taken a 50% share of the CodeBare Communication Agency, taking over control of this Society. The objective is to create a

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How to be the best construction project manager

There’s a world of difference between a great construction project manager and a poor one – and construction teams quickly pick up on the difference, which has an impact on their productivity and working relationships. Here are five tips for

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How to be the best construction project manager

There’s a world of difference between a great construction project manager and a poor one – and construction teams quickly pick up on the difference, which has an impact on their productivity and working relationships. Here are five tips for

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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Digital news platforms remain important for marketing departments

According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital

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Marketing and Companies: Kingdom of uncertainty

Reread a few weeks ago the book “History of military incompetence” by Geoffrey Regan (Editorial Critic) and one of its paragraphs made me reflect on its similarity with the universe of Marketing. It says: “Clausewitz (Carl von Clausewitz) called the war

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Marketing and Companies: Kingdom of uncertainty

Reread a few weeks ago the book “History of military incompetence” by Geoffrey Regan (Editorial Critic) and one of its paragraphs made me reflect on its similarity with the universe of Marketing. It says: “Clausewitz (Carl von Clausewitz) called the war

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Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

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Loyalty and Social Networks to grow by involving the customer with our brand

Social Networks have become an indispensable tool within the Marketing strategies used by companies to create commercial and emotional links between brands and their actual or potential clients.

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Companies and media publishers generate $ 54 billion thanks to Google’s advertising services

After the first advance on the information revealed by Google, in which it was revealed that the company shares 68% of advertising revenue with publishers, new related data shows that US companies, media and website publishers that use the services

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Companies and media publishers generate $ 54 billion thanks to Google’s advertising services

After the first advance on the information revealed by Google, in which it was revealed that the company shares 68% of advertising revenue with publishers, new related data shows that US companies, media and website publishers that use the services

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What is the point in using video in your business marketing?

Video content has been on the increase for the past few years and with YouTube being the second largest search engine it is definitely something that should be incorporated into your marketing strategy.  The video content you use can be

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What is the point in using video in your business marketing?

Video content has been on the increase for the past few years and with YouTube being the second largest search engine it is definitely something that should be incorporated into your marketing strategy.  The video content you use can be

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Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

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Marketing for “Prosumers”, a new label applied to consumers

In recent years the actors and the marketing landscape have changed radically with the massification of new technologies. Users not only receive information, but they create it themselves. ActionsData marks the keys to this new phenomenon led by prosumers.

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Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

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Internet is positioned as the third means of advertising investment

Internet represents 11.64% of the total advertising investment, behind Television and Diaries. Despite the fact that the current crisis has affected the advertising sector, unlike the traditional media that has experienced its biggest drops and losses in recent years, the

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